Marketing Strategy Tips Every Starting Online Business Must Know
As a new business, you’ll already know the importance of marketing and developing a strategy behind your campaign. You could throw money at promotional ads and third-party services, but if you don’t have a plan, all your efforts will fall apart due to inconsistency, a lack of results tracking, and no real direction.
Instead, today I’m going to talk you through some of the best tips you need to know when it comes to working on and implementing your marketing strategy, giving you everything you need to know to achieve the best results possible. Let’s get into it.
Understand Your Audience
The absolute first thing you need to know and understand when it comes to marketing is figuring out and defining who exactly your target audience is. After all, you could have a product you can potentially market to everyone, but the ways in which you market to a 16-year-old girl and a 40-year-old man are going to be very different. Obviously.
Understanding your audience will define so many marketing factors for you, such as the imagery you use, the tone of voice and language you utilise, and just the overall way you brand yourself.
Basically you need to figure out the audience you’re marketing too and then the rest of your strategy will form around this idea. Of course, that doesn’t mean you can’t run different campaigns for different audiences, but when you’re starting out, it’s good to focus on just one audience niche.
Have a Goal
Another important point to consider is making sure you’re setting goals to achieve. Are you trying to grow your audience on social media? Are you trying to make book sales? Are you trying to spread brand awareness? Are you trying to grow your email list?
Whatever you want to do as a business, you need to have a goal that will help you decide what action is best for you to take. Make sure your goal is trackable so you can easily see whether you’re reached it or not!
Short Term Plays are Good
While a lot of business is looking out of what is happening right now and instead focusing on the future and ‘playing the long game’, this is a little different when you’re just starting out. Be a bit scrappy and play for those short-term wins.
Sure, you want your business to fly high in the sky, but this means you first want to get off the ground and build some solid foundations beneath you to stand on. If this means playing on those short-term wins and getting yourself some capital to play with, then so be it!
Create a Website
Sure, there are people who will say you won’t need your own website just yet, but I say go for it. Having your own website early not only gives you your own online space that you’re completely in control of, but you also get to start working on building up your own SEO rating and having a place for your traffic to go.
Many people will head to your website first to get information about you, so if you don’t have a website, where are you going to send them? Probably nowhere, which means you’re missing out on customer connections!
Figure Out What Works, and Stick with It
This may seem pretty obvious to some people, but it’s so easy to fall into the trap of setting up some processes for yourself and then wanting to stick with them until they work. Sometimes, plans you had won’t work, while others will work better than expected. That’s fine, but you just need to learn when to let go of what isn’t working, and instead double down on what is.
This is related to everything, from your SEO and target marketing to your produce releases and the type of content you’re putting on your social media profiles. Look at your stats, see what works, and go for gold with it.
Work on Your Content Strategy
There are plenty of ways you can go about creating and posting content for your business to connect with your customers, but it’s up to you which one is the approach you want to take.
Are you going to have an email list? Will you write and upload posts to your blog? Will you focus solely on social media? The best idea is to look at what resources you have and are willing to put into your content creation efforts.
You might want to try sampling different methods of working, such as posting several times a week on different platforms and then seeing what gets the best results. Then you can double down on this method of content production. The trick here to remember is not to spread yourself too thin across all the platforms.
Instead, choose two or three solid platforms, and then pour all your efforts into these platforms.
Take Advantage of Free Tools
“It doesn’t matter what kind of business you are or what kind of business process you’re trying to work on, there are endless free tools and services out there that can help you get the job done. You don’t need to fork out a ton of money for expensive services when there are free ones at your fingertips,” shares Kyle Day, a tech blogger at Assignment Help and Simple Grad.
It’s only when you’re using a tool and you know it’s properly helping you that you should commit to the paid version, as well as having the plan to use it for a long period of time.
Don’t Be Afraid of Paid Ads
Using paid advertisement services, such as Facebook Ads or Google Ads, can be a great way to quickly get your business name in front of your audience, especially once you’ve defined who your target audience is.
Remember, have a goal in mind in what you’re trying to achieve. If you’re growing on your social media profiles, then you’re probably not going to want to spend a ton of ads, but if you’re trying to sell a product, then this is a whole different story. I recommend going onto an ads platform and seeing what features they have available because they’re pretty extensive and it’s good to see what you have available to you, such as choosing a very defined target audience to show your ads too.
Keeping Customers is Better than Finding New Ones
Put yourself in your customer’s shoes.
You’ve just found a new business; you’re looking at the products and the reviews and it’s clear it’s a new company. Are you going to shop with them and use their services? Maybe. Maybe not. Working with any new business can be a risk, so some people like to wait. This is why it’s so hard to attract new customers and grow.
“On the other hand, there are going to be customers who have taken the risk and have already shopped with you. It’s far easier when you’re starting a business to stick with these customers who are already willing to work with you, and then making sure they have the best experience possible,” explains Ben Harris, a business writer at Revieweal and Essay Services.
This means upselling and keeping in touch with them. This helps you create a great customer experience that other new customers will be attracted to and will want to be a part of.
Seek Out Customer Reviews
Nowadays, social proof is everything and more.
Have you ever bought a one-star Amazon product? Probably not. You don’t know who’s rated that product one stars, nor do you care. You just see the low reviews and take your business elsewhere. The same applies the other way around for five-star reviews. You think hey, this product/business is alright!
When it comes to your business, make sure you’re collecting reviews on customers so you can A; attract new customers with your good reviews, and B; work on making your customer experience better and working on improvements you may need to make.
There are plenty of ways to go about getting reviews, so find what works for you and implement it!
Don’t Forget Word of Mouth
Finally, it’s very important to remember that word of mouth is still one of the biggest forms of marketing, so make sure you’re leaning into it. Friends will go to friends and family to say hey, I used this website and got this, and it was so good, and this is one of the best ways to get new customers, so lean into it.
Whether this means you’re offering sign-up bonuses for people who recommend others via personalised sign-up links, or offering discounts or rewards of some kind, it’s completely up to you and choosing what you want to do. The most important thing to remember is to do something since this is such a powerful form of advertising and marketing!
Lauren Groff is a marketing consultant at Essay Roo and Big Assignments. She helps new businesses get off the ground and discover what marketing options they have available for themselves. She also writes for Best Essay Services.